The Essence
A captivating documentary that explores the hidden world of esoteric Tantric philosophy, science and yogic practices aiming to expand human consciousness to the Divine.
Brand Identity, Digital Design
About the project
As dedicated storytellers, we've channeled our creative passion into a daring film that challenges prevailing notions about Tantra and presents this ancient tradition in an authentic light.
- The Challenge
Create a captivating website that exudes alluring mystique and commanding authority while igniting people’s curiosity and fascination with Tantric metaphysics, art, and culture, sparking a profound eagerness to watch the film.
- Naming
"The Essence" was chosen for its diverse meanings, encompassing both the underlying matrix of existence and our intrinsic nature.
Moreover, the name resonates with the core principles of Tantric teachings, inspiring us to release notions of fictional existence and embrace the recognition of our true essence.
- Colors
The concept of Tri-Gunas has a highly symbolic, qualitative and metaphysical meaning in the Vedic philosophy, representing particular qualities of Absolute Consciousness.
The color white signifies Sattva Guna, symbolizing pure Consciousness. The red color embodies Rajas, representing the dynamism of Consciousness in its creative state of potency. Black embodies Tamas, signifying the inertia or the veiling aspect of Consciousness.
- Typography
Meticulously chosen for its enduring style and the sword-like form of the letter "N," this font harmonizes elegantly with specific symbolic elements of Tantric philosophy.
Incorporating a handwritten font introduces a human touch and balances the sharpness of Moncler with a relaxed and approachable feel.
We utilized the diverse creative commons collection of Tantric art from the MET Museum to convey a profound sense of cultural admiration and reverence for the historical and cultural significance of Tantra in India, Nepal, and Tibet.
The visually striking nature of this artwork not only elevated the website's aesthetic allure but also eloquently communicated the opulence and profound essence of Tantra as a spiritual pursuit. Moreover, the artwork played a pivotal role in establishing the project's credibility and authenticity with the targeted audience.
