Plush Forest
Cultivating family bonds through blockchain tree gifting service for parents and children.
Brand Identity, Digital Design, Design System
This remarkable DApp fosters a special connection between children, nature, and their dedicated trees, allowing them to connect with caring tree caretakers and follow the journey of their tree's growth.
I. Identity Development
Plush Forest brand identity revolves around three key components, each symbolizing essential aspects of giving, nurturing, and connecting.
I. The Heart
The heart represents love and the power of giving. As parents plant trees with heartfelt intentions, they create a lasting legacy for their children.
II. The Tree
The tree symbolizes knowledge and the evolving awareness of our actions and their impact on people, society, and the environment we all share.
III. Precise connection
Location pin marks the tree's location, enabling children to visit their tree in the future, fostering cherished memories and reinforcing their family bond.
II. Product Design
