Plush

A groundbreaking Web 3 ecosystem to help families overcome challenges, make better choices, grow and accomplish more together.

Brand Strategy, Brand Identity, Product Design, Design System

Lbi was entrusted with the mission to breathe life into this remarkable vision by charting a strategic design direction to unlock new horizons for investment opportunities.

I. Brand Development

As creatives entrusted with developing Plush's brand strategy and identity, we felt a profound responsibility to capture the essence of their philosophy through a purpose-driven framework, guiding all our future design decisions.

Brand Values

The project began with a comprehensive discovery process to uncover Plush's core values and vision.

By seamlessly incorporating these guiding principles into our design process, we unveiled a captivating brand identity that truly embodies Plush's essence, fostering a deeper connection with their target audience.

Caring

Nurturing and empathetic, our design ethos embodies a genuine concern for parents, reflecting Plush's dedication to providing a caring and supportive platform.

Empowering

Our designs were meticulously crafted to empower young parents, helping them make confident and well-informed choices as they navigate the complexities of parenthood.

Honest

Transparency and authenticity defined our visual narrative, ensuring that Plush's brand identity is a beacon of trustworthiness and reliability.

Potential

We aim to unleash the untapped potential within parents and their families, fostering an environment where growth, learning, and exploration thrive.

Flourish

Embracing the essence of "Flourish," Plush cultivates a parenting journey that blossoms with fulfillment and joy, nurturing families to flourish in all aspects of their lives.

II. Identity Development

Infusing Plush with the heartfelt warmth of authentic human connection through powerful visual metaphors.

With Plush identity, our goal was to bridge the gap between functional and emotional. Between technology and genuine human connection.

We envisioned Plush as a metaphorical "Guardian Angel" who's wings gently cradle a family in a comforting embrace that evokes the feelings of safety and security, encapsulating the "Caring" and "Empowering" brand values of Plush.

Next was the umbilical connection that every human being, and every family has with the world at large.

Through Plush, this connection can now be nurtured to its full potential, allowing families to flourish and thrive in harmony with the broader tapestry of life.