Umay
In the idyllic landscapes of Melides, Portugal, where the sun-drenched shores meet the tranquility of nature, a new vision was born for Umay - a distinctive resort and bespoke vacation homes, poised to redefine the art of leisure.
Brand Strategy, Brand Identity, Print Collateral.
As the whispering winds carried the promise of an unparalleled retreat, Umay found itself at the crossroads of inspiration and realization, seeking the expertise of creative minds to shape its brand destiny.
Crafting Authenic Brand Positioning.
Guided by our commitment to crafting an authentic brand narrative, we traveled to Melides to delve into the heart of this picturesque locale, letting its spirit infuse our senses and creativity.
There, we have embarked on a multi-day work session with the founders — a voyage of conversation and exploration, peeling back the layers of their vision to unravel the five pillars of the Umay brand.
Elevating Umay's Essence.
With Melides as our muse and the founders' dreams as our compass, we meticulously etched the contours of a brand story that would resonate. This process wasn't just about crafting a brand, but about distilling a vision into a tangible, compelling essence that would set Umay apart.
Enlisting the skills of an adept copywriter, we embarked on a collaboration that breathed life into Umay's brand story, from every piece of marketing copy to every whispered tagline.
Amidst this creative camaraderie, Umay's essence crystalized into the evocative tagline:
Weaving Nature's Elegance into Umay's Visual Identity.
Umay's visual identity draws its inspiration from the breathtaking natural surroundings of Melides. From the rhythmic undulation of hills to the graceful dance of flowing waves, and the majestic tapestry of trees, every facet of this enchanting environment has woven its magic into Umay's aesthetic essence.
